Friday, 1 April 2016

Week 7: Music Videos

Michael Jackson’s ‘Thriller’

Michael Jackson’s ‘Thriller’ was released on December 2nd 1983, and was MTV’s first world premiered video. It was also voted as the most influential pop video of all time, and it has had a large influence on the music industry. This music video is seen as an iconic music video of the 80’s and is widely known around the world, with a number of people recreating the dance from the music video themselves. This music video helped break down racial barriers in the music industry at the time, as prior to it being aired MTV was criticised as favouring white artists. However after the popularity of Michael Jackson’s music MTV began to be more racially diverse with its music. Therefore Michael paved the way for other black artists to enter the music industry. This video is also seen as an almost a short film, as it is a 13 minute music video showing a narrative with a conclusion. Which changed the way artists viewed their music videos.

 Lady Gaga’s ‘Marry the Night’  

Lady Gaga’s music is an example of a contemporary music video that I think will represent the contemporary 30 years from now. Lady Gaga’s career began with catchy pop videos, however she has developed into making long music videos with film like narratives, similar to Michael Jackson’s ‘Thriller’. An example of this is her song ‘Marry the Night’, which is almost 14 minutes long. This video contains complex scenes to build the narrative of the music video, which is still not very common amongst artists even today. This is why I believe her music will represent this time in 30 years, as Lady Gaga is constantly pushing the boundaries of the music industry with her creativity and ingenuity. 

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