Wednesday, 13 January 2016

(Week 1) Iconic Image of the 80's

Nintendo Entertainment System (NES)

I chose to look at something that may have been iconic in the 1980s, but still remains as iconic in modern society. the Nintendo Entertainment system turned the gaming industry around for the brink of bankruptcy and made it so that in todays society the industry surrounding games is growing at an enormous rate. It may not be much to look at but this machine helped a struggling industry in 1983 and was a catalyst for the industry that's sales are beginning to rival Hollywood movie sales in 2015-2016. 

In 1983 the video game industry was one of the booming industries of North America hitting a high point of $3.2 billion. 
However in 1983, due to there being too many different variations of game consoles, including, Atari 2600Atari 5200Bally Astrocade, ColecoVisionColeco Gemini, Emerson Arcadia 2001, Fairchild Channel F System II, Magnavox Odyssey 2, Mattel Intellivision, Sears Tele-Games systems, Tandyvision and the Vectrex, each with their brand specific games and titles, the market crashed and many businesses and companies were driven to bankruptcy. 
By 1985 the value of the gaming industry had fallen to a mere $100 million, a decline of almost 97% in the space of two years. The industry was left ruined and stock value continued to fall until 1985.

In 1985 Nintendo released the (NES) and started the third generation of console gaming in North America after the second one had come to such an abrupt end. "The Video Game Crash of 1983 represents a significant turning point in the video game industry and brought about many changes, including game publishing, hardware compatibility, and the rise of Nintendo." The release of the Nintendo and the rise of the gaming industry is iconic of the 80s and massively important to the way of life today and the revenue such a business is able to turn over because of a single games system.

Past the Release of the (NES)
These days Nintendo are dominated within the gaming industry by companies, such as Sony with the PlayStation 4 and Microsoft with the Xbox1, but if it wasn't for Nintendo saving the industry 30 years ago, we might not have such a booming industry today and the technological advancement in the industry. It is estimates that the U.S game industry was worth "$15.1 billion in 2014 and is estimated to reach $20 billion by 2018". Without the introduction of the NES by Nintendo the gaming industry would have been massively set back and worth no where near the "$16.79 billion" it is worth currently. The set back of the gaming industry would also led to a delay in technology in the field of gaming. Thanks to the NES in 1985 advancement in gaming was able to continue to the level it is at today, with the introduction of movement based consoles such as the Oculus Rift and the Xbox Kinect and work in other movement based videogame systems that encourage exercise. It is impossible to say for sure but it is not illogical to suggest the NES stopped the setback of the gaming industry and was the catalyst that made the industry what it is today.


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