During the early 80's the Yuppie lifestyle was desirable and often sorted after by the youth. In modern films such as the 2013 Wolf of Wall Street (Based on a true story) you can see that people are actively sorting after the life style that the main character, Jordan Belfort is offering to people. However, this label did come with negative views. in a 1885 issue of The Wall Street Journal Theressa Kersten stated that "To be a Yuppie is to be a loathsome undesirable creature". When the 1987 Stock Market Crash hit, the Yuppie was announced dead. it was no longer seen as a positive thing and became a term that had a lot of negative connotations to it as it promoted egotistical tendencies.
The term Yuppie is apparently making a comeback although I have never actually heard the term until this class. http://www.details.com/story/the-return-of-the-yuppie This article talks about the new age of the Yuppie and compares it to what it once stood for and how it's made full circle from being desired, to being despised to now being resurrected from the dead.