Tuesday, 16 February 2016

Baby Boom (1987)

I've decided to use the film Baby Boom, which was released in 1987, to give a a good representation of the 80s in America. 

The movie focuses on J.C Wiatt, played by Diane Keaton. The character of Wiatt is a typical 80s yuppie, a young career driven woman with a fast paced lifestyle. 
Yuppies exploded in the 80s and the representation of her an yuppie is very stereotypical and relevant to how yuppies were perceived at the time.
Aside from the 'yuppie' label being represented in the film, it also shows us an example of a woman with a large focus on her career, which wasn't something that was always favoured at the time. The 1980s was when woman started stepping up in the profession industries. Millions of woman moved up and into professional and managerial positions. And whilst this was great for woman and feminists across the country, it was always going to draw in negative stigma. The idea of a woman who put that much focus into such a high profession, could only mean that she had no time in her life for a family or any romantic relationships, which is obviously untrue to a fair amount.

As stated before, in the film, (trailer linked below) Diane Keaton's character is a a typical "yuppie" with no time to find romance or to spend on anything other than work related issues. Once her character has a baby to take care of, her time is then consumed, and she struggles to balance a family-type life with her heavy work load, which leads to her have a nervous breakdown and financial struggles.
This whole concept only dwells on the idea that a woman in a position of power can't handle it along with a social life, family life, or a relationship, though if a man was in the same position with a family at home there would be no issue made whatsoever. This clearly implies the gender inequality issues which were occurring during the 80s when more and more women started working in more professional jobs, rather than being the typical doting wife which society had everyone believing was the "right" way to live.

The ending of the film is for and agains these gender stereotypes. Her character find a new career in the baby food industry, without having the sacrifice her personal life, and her new family, yet she feels she can only have all 3 of these aspects of her life if she doesn't have this career within a big corporate company, but only if she can expand her enterprise herself.

Though the film was a success, the message that gets put across to women in the work place is that if they want the lifestyle, family, and career, that she can't do so with a career in a big corporate, highly established company. 

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